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Creative Pioneers.
Your future starts now.

Creative Pioneers is your way in and your way up some of the UK’s most exciting and most creative industries. It’s an apprenticeship scheme led by four of UK media’s leading influencers, the IPA, the Creative Industries Council, Arch and Metro.

The IPA is the professional institute for advertising and marketing services in the UK with over 100 years’ experience and credibility in the business. Metro is our Media Partner and Arch heads up the training provision and delivery.

It doesn’t matter if you don’t know too much about them. What matters is your creative spark, can-do attitude and enthusiasm, and being ready to take the first empowering steps into your future. With a Creative Pioneers apprenticeship.

If you need any more encouragement, Creative Pioneers has already placed nearly 600 apprentices in more than 200 companies and right now we’re working with some of the biggest names in advertising and media, like Dentsu Aegis, Omnicom and McCann, on their next apprenticeships.

Celebrating apprenticeships

Creative Pioneers apprentices get up to some pretty impressive stuff. From being part of the Department of Education’s 2019 national campaign to talking on Sky News promoting apprenticeships.

Working with employers

At Creative Pioneers we work with you to create opportunities for the school leavers and graduates you want to hire and the existing staff you want to upskill. All at no extra cost. The result is high quality, levy-compliant apprenticeship programmes that will make a bottom line difference.

Storytelling - What the apprentices have to say

Ellie Bissett, 18

Account Executive Apprentice, Proximity London

Choosing to do an apprenticeship through Creative Pioneers was one of the best choices I’ve made. I’ve worked on several campaigns, been on trips to different places in England and have got a real idea of what agency life is like. I’ve enjoyed every minute of my apprenticeship and am so grateful for the opportunity.

Signposting – The latest Apprenticeship News

Exciting news, AdLand’s first ever dedicated apprenticeship standard is HERE! The Advertising & Media Executive programme will provide new talent with the tools and techniques to become proficient Account Executives in both media and creative agencies.



The IPA works with the Apprenticeship Ambassador Network to promote quality apprenticeships
Metro newspaper is read by 3.2 million UK readers every weekday morning. Alongside its award winning digital editions, Metro contains bite-sized news, sport, entertainment and local information that trigger conversations.
The IPA works with sector skills council Creative Skillset to deliver apprenticeship frameworks.