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What is Creative Pioneers?

Creative Pioneers ™ is an award-winning nationwide campaign to find the next generation of advertising, creative and digital media talent. It is the brainchild of Janet Hull OBE at trade association and professional institute, the Institute of Practitioners in Advertising (IPA), and is run in marketing partnership with national urban newspaper Metro.


IPA Champions

We’re delighted to have the support of some of the sharpest minds from across the IPA membership: key influencers in the advertising and media industries.

Meet the Team

Introducing the brains behind Creative Pioneers. Please get in touch because we’re always interested in what you have to say.


How important is Creative Pioneers to the future of creative industries in the UK? Ask some of the brightest minds in the creative industries who support the scheme.

  • Ben Quigley

    Group Chief Executive, Different, Newcastle

  • Brent Hoberman

    UKTI Business Ambassador Co-founder, PROfounders Capital & and Founder of

  • Dinah Caine CBE

    Founder of Creative Skillset

  • Matt Schecker

    Executive Director, Advertising Week President & CEO, Stillwell Partners

  • Nicola Mendelsohn

    Former IPA President, VP EMEA Facebook, Chair Creative Industries Council (CIC)