Creative Pioneers™ Challenge is an award winning nationwide campaign to find the next generation of advertising, creative and digital media talent. It is the brainchild of Janet Hull OBE at trade association and professional institute, the Institute of Practitioners in Advertising (IPA), and is run in marketing partnership with national urban newspaper Metro.



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    Metro newspaper is read by 3.2 million UK readers every weekday morning. Alongside its award winning digital editions, Metro contains bite-sized news, sport, entertainment and local information that trigger conversations.

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     The IPA works with the Apprenticeships Ambassador Network to promote quality apprenticeships.

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     The IPA works with sector skills council Creative Skillset to deliver apprenticeship frameworks.

Creative Pioneers Metro IPA Creative Industries